Thursday, June 21, 2007

30 Sekonds of Diarrhea

My previous occupation was Advertising, so I can't help analyze the TV commercials here. For the most part, they're as funny, stylish or as annoying as the ones back home.

Except for one diarrhea ad.

This particular commercial opens with four Korean women giggling in an immaculate white washroom (Note: The washrooms here are anything but immaculate!). One of the women pops a laxative pill, puts on a race car driver's helmet, and enters the middle stall. The other women look on with ear-to-ear smiles.

The helmet wearing woman sits on the toilet and then the whole stall revs up. RRRrrrrrr. Sound effects and all. The stall shakes tremendously and WHOOSH!

Turbo Diarrhea.

Her hair flails from some unknown wind while she bares a gaping, open mouthed smile shortly followed by laughter. Cut to a product shot. It's a close-up of the pills which are lime green, cylindrical and apparently work very very well.

Cut to the woman rejoining her friends in front of the sinks after expunging the contents of her stomach. At this point, I can't believe her friends were in the washroom the whole time, waiting. Wow. I know girls go to washrooms in groups, but I thought diarrhea is an automatic veto for that sort of thing.

Not in Korea.

The cluster of girls are all smiles and laughs. The helmet carrying woman, turns to the camera and says, excitedly, two Korean words. As soon as she hits the second word, her free arm does an umpires' "your safe" gesture. THE END.

Diarrhea never seemed so exciting.

2 comments:

denis said...

I never realized what that commercial was about until now. I thought it was some kind of vitamin or video game or something. Insane.

glenn said...

Dude, this has to be on youtube (please find us a link) and if not, you have to put it there for the rest of us!

glenn